Classic TV & Movie Hits
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No One! – Want to do it?
When Studio One premiered on CBS radio in the spring of 1947, there was little immediate concern at the network over the possible incursion of television as a competing medium. Little priority was given to TV, as CBS did not yet have a TV network. All that changed after the success of NBC's video coverage of the 1947 World Series. There was a crash development program at CBS and one of the principal components in that development was to be a live dramatic-anthology series. The radio version of Studio One lasted less than a year, but under the dynamic early leadership of producer Worthington Miner the new TV version became a major success, lasting for almost a full decade.
The premiere telecast of Studio One was an adaptation of the mystery play The Storm, starring stage and screen actress Margaret Sullavan, one of the few established stars who was willing to perform on teh new medium, especially considering the lowly pay (a maximum of $500 was budgeted for talent on early telecasts). The budgetary problems resulted in other interesting innovations. Julius Caesar was done twice in the spring of 1949, with Robert Keith in teh lead and young Charlton Heston in a minor role, but lack of money forced the producers to stage it in modern dress. in 1955, with more cash available, Julius Caesar was done for a third time, in traditional period costumes, with Theodore Bikel starring.
Studio One had gone on the air without a sponsor, but it gained one in Westinghouse Electric in early 1949. On Westinghouse's third telecast the commercials were done by an actress named Betty Furness. She went on to become the most recognized and famous commercial spokesperson in the history of television. With the first telecast in January 1958, Studio One moved to Hollywood with the title appropriately changed to Studio One in Hollywood.
In its decase on the air, Studio One presented nearly 500 plays. Literally thousands of actors and actresses appeared, but only a few of them were featured in at least half a dozen plays.
|> Airing History & Information|
|Last Airing||Sep 29, 1958|
|Premiere||November 7, 1948|
|Format/Time||Black & White / 60 Minutes|
|Upcoming Airs||Not currently airing|
Cecil / Marquesa Leonora Alletti (15 episodes)
Leslie Nielsen.... Fred Lawson / Dr. Waring (12 episodes)
Betty Furness.... Herself (commercial spokeswoman) (1949-1958)
John Cannon.... Himself/Announcer (voice) (uncredited) (1950-1959)
John Forsythe.... Pete Maynard (12 episodes)
James Daly.... Sergeant Pat Boyle / Greg Chandler (14 episodes)
David Winters.... Tom Boyne
Mary Sinclair.... unknown (15 episodes)
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