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'Veronica Mars' Enters CBS Orbit

(Posted July 26, 2005 by cinemondomike)

In an unusual move, CBS (UPN's Viacom sibling) will show four episodes of VM in the Friday 8 P.M. timeslot for next three weeks.  CBS will try to give VM a jump start on the new season, starting with back-to-back episodes on Friday, July 29 and continuing with single episodes on August 5 and 12.  This will be the first time that a UPN show has aired on the more established network.  UPN is hoping that VM will be a crossover hit to a larger mainstream audience.  I would have to admit that before VM, I would never have discovered a UPN show like Half and Half.<br><br>

"'Veronica Mars' is a smart, intelligent show with a fabulous star in Kristen Bell, and like many other great series, it simply needs more exposure to gain real traction," says UPN Entertainment president Dawn Ostroff.  She also said that there were plans to tie VM to her lead-in show "America's Next Top Model"  by including a guest appearance by last Spring's winner Naima Mora in the VM  season premiere and tv hosting a dinner for a "Top Model" challenge dinner with  VM male cast members.

Source: zap2it

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