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'Good Times' sets new record for TV Land

(Posted July 26, 2005 by Stephen Strong)

AIN'T WE LUCKY WE GOT EM... GOOD TIMES!!!"

NEARLY 1.6 MILLION VIEWERS TUNE IN TO TV LAND'S 48-HOUR MARATHON BEGINNING JULY 23


New York, NY, July 26, 2005 - The launch of the ground-breaking comedy
Good Times on TV Land scored spectacular ratings, attracting an average
of almost 1.6 million total viewers for the network's 48-hour marathon
beginning Saturday, July 23 at 6 a.m. (ET/PT). The marathon showcase,
which pre-empted TV Land's regularly-scheduled programming, scored
triple-digit increases in demo rating and delivery and total viewers.
The marathon also made TV Land the Number Two network in all of basic
cable among Adult 25-54 viewers, the network's core audience, during the
48-hour showcase.

Launching on Saturday, July 23 at 6 a.m., Good Times averaged a
1.0/936,000, up a whopping +233% in rating and an incredible +282% in
delivery among its core A25-54 demo over last year. Among persons 2+, TV
Land drew +219% more viewers than last year, averaging 1.6 million
persons 2+. Saturday's 10:30p.m. airing was TV Land's most watched
telecast ever among A25-54 viewers (1.5 million), while the Sunday
8:30p.m. airing was TVL's most watched telecast ever among total
viewers, delivering an average of 2.4 million total viewers. Good Times'
airings on Sunday also led to TV Land's most-watched night in prime time
ever among A25-54 and total viewers (1.2 million/2.3 million,
respectively).

"It is a testament to the power of classic TV  that Good Times remains
such a huge hit and is being embraced by our viewers after all these
years," states Larry W. Jones, President, TV Land and Nick at Nite.
"These huge numbers are further proof to its popularity as we welcome a
whole new audience to the show, making it one of the most memorable
comedies of all time."

TV Land was also the Number Two basic cable network among Women 25-54
and Women 18-49. Among Adults 18-49, the network ranked #3 among all
basic cable nets.

Developed by Norman Lear, the series -- which premiered on CBS in 1974
-- was set in the projects on the South Side of Chicago and follows the
lives of the Evans family as they tackle such hardships as financial
problems and discrimination. Florida Evans (Esther Rolle) is the quick
witted matriarch of the household, while her loving husband, James (John
Amos) is the breadwinner and proud father. Together, their successful
parenting skills instill value, pride and morality in their three
children who are often bickering. J.J., the eldest son, is an aspiring
artist who became an instant hit with his catchphrase "Dyn-O-Mite."
Thelma, the teenage daughter grapples with school, dating and her two
overly protective brothers while the youngest, Michael (Ralph Evans),
delves into politics and education to become the family's scholastic
success. Willona Woods (Ja'net DuBois), family friend and next door
neighbor, appears frequently in the Evans household and is always adding
her wisdom and sarcasm.

Now seen in over 85 million U.S. homes, TV Land's program mix features
popular dramas, sitcoms, westerns, Retromercials and a TV-referential
interstitial environment, all programmed with a specific audience in
mind - the first generation of Americans to grow up watching television
and features all-time Classic hits like All in the Family, I Love Lucy,
The Andy Griffith Show, The Carol Burnett Show and Bonanza.



Source: TV Land
 


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