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TV Guide Relaunching As Larger Magazine

(Posted July 26, 2005 by Leah Yoakum)

 

TV Guide is slashing the circulation it guarantees advertisers by about two-thirds and relaunching itself as a large format magazine with far fewer TV listings and more emphasis on lifestyle and entertainment, the magazine announced Tuesday.

The radical changes to TV Guide come as it struggles to remain relevant in an age where many TV viewers get their listings from on-screen guides provided by their cable companies or online.

TV Guide also said it would cut jobs as part of the revamp, but it declined say how many.


The new TV Guide, which will launch with the Oct. 17 issue, will contain just 25 percent listings and 75 percent stories, versus the 75 percent listings and 25 percent stories it has now, the company said early Tuesday.



Source: Yahoo! TV
 


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