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Networks reclaim water cooler title, CBS claims

(Posted July 19, 2005 by Leah Yoakum)

LOS ANGELES (Hollywood Reporter) - Broadcast TV has got its buzz back. That was the optimistic assessment of the state of play in primetime offered to reporters Tuesday by the programing chief at No. 1 network CBS.

Traditional network programing had been overshadowed in the pop culture landscape in recent years by such cable hotshots as HBO's "The Sopranos" and "Sex and the City" and FX's "The Shield." But that is no longer after a season that saw CBS solidify its position as the nation's most-watched network and ABC's fortunes revived on the strength of overnight successes "Desperate Housewives" and "Lost."

"We've reclaimed control of the water cooler from cable with shows like 'CSI,' 'Survivor,' 'Lost,' 'Desperate Housewives' and 'American Idol.' These are the shows that people are talking about at the water cooler, in the cul-de-sacs, at the coffee shops and in the chat rooms," said CBS Entertainment president Nina Tassler.

By Cynthia Littleton

Source: Yahoo! News

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