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Cable Network Trio Popping Over to Web

(Posted November 23, 2005 by Leah Yoakum)

Trio, the pop culture-obsessed cable network that's been languishing in the digital hinterlands, will quit broadcasting at the end of this year. But it's not going away entirely.

Instead, NBC Universal, which owns Trio, plans to move the network to the Internet, where it will become a broadband platform on Bravo's web site ( The new service is scheduled to launch Jan. 1.

"NBCU's launch of Trio on broadband is a testament to the strength and popularity of the Trio brand," says Lauren Zalaznick, president of Bravo and Trio. "Trio has always been for people who are obsessed with the arts and pop culture. The web is a perfect place to expand that programming philosophy to an unlimited audience."

Although Trio never reached even 30 million homes as a cable network, it drew a sizable amount of critical attention for its programming, particularly its "Brilliant, but Cancelled" series in which short-lived TV shows of years past were given new life. The channel also features documentaries, music specials and reruns of old "Late Night with David Letterman" episodes.

Following the merger of NBC and Universal, however, Trio became something of a forgotten child, and it suffered a further blow when satellite provider DirecTV dropped it at the end of last year. The network has aired little original programming since then, but NBCU says it will beef up the broadband channel's original content starting in 2006.

Source: Zap2it

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