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ABC to Offer Primetime Shows in Spanish

(Posted September 8, 2005 by Leah Yoakum)

ABC announced Thursday it will make all of its primetime entertainment programs, including hits "Lost" and "Desperate Housewives," available in Spanish starting this season, and it is hoping to gain something big in the translation.

The move is an acknowledgment of the expanding U.S. Hispanic population and its potential as a source of viewers. Previously, "George Lopez" was the only ABC series that aired in both English- and Spanish-language versions.

"We wanted to move beyond toe-dipping and really dive in," ABC entertainment chief Stephen McPherson said in a statement. "Almost half of the 41 million Hispanics in this country watch only or mostly Spanish-language television, and we want to bring that audience to ABC."

ABC, using both dubbing and closed captioning, will be the first of the major English-language broadcasters to provide its full primetime entertainment lineup in Spanish. Most other networks offer few shows in the language.

The cost is "not inexpensive," McPherson said in an interview Thursday, declining to provide a specific figure. But he said the return could be significant in terms of viewership.

Source: Yahoo! News

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