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CBS, ABC Claim Sweeps Victories

(Posted December 2, 2005 by Leah Yoakum)

A few small surprises popped up here and there, but November sweeps ended pretty much the way you'd expect: with CBS on top by quite a bit overall and in a neck-and-neck race with ABC for the demographic crown.

On the back of the "CSI" franchise and its myriad other prodcedural shows, CBS drew a prime-time audience of 14.57 million viewers per night for the four-week sweeps period, which ended Wednesday (Nov. 30). That's almost 3 million viewers better than second-place ABC's 11.67 million and a small improvement over CBS' performance last November.

NBC was third in viewers with 9.56 million people tuning in per night, more than a million viewers below its performance last year. FOX brought in 7.73 million people, a jump of about 10 percent. UPN and The WB both lost viewers, with the Frog taking a bigger hit.

In the all-important adults 18-49 demographic -- sweeps are about setting ad rates, and advertisers pay a premium for viewers in that age range -- ABC and CBS finished in a tie for first place, each drawing a 4.4 rating. (CBS says it had ever so slightly more viewers ages 18-49 -- 5.72 million to ABC's 5.704 million.) But while ABC's performance was a 10-percent improvement over last November's 4.0 rating, CBS fell a little bit, dropping from 4.5 in 2004.

Source: Zap2it

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